A Shot to the Foot — Or the Head? (Cautionary Lists for the Self-Published)

Cover art by Lars Huston.

Cover art by Lars Huston.

This is a sad story about self-inflicted damage to my recently published e-book, WAS IT A RAT I SAW, a psychological thriller involving split brain research, animal rights, and a love quadrangle.

I’ve always been a decent copy-editor, but things went terribly wrong with RAT. I thought it would be my easiest e-publishing experience. After all, I have the hardcover version, published by Bantam-Doubleday-Dell after mind-bogglingly extensive editing by their professional crew. All I had to do was retype it; and typing is easy for me.

Yeah. Well. My first e-version had hundreds of typos that I failed to notice. Not an exaggeration and not a … typo. Hundreds. I thought I had reviewed it carefully: professional-quality self-delusion! Below I itemize what I think went wrong, in case it helps another self-published writer avoid a similar nightmare.

It turns out that there are readers who ignore typos, and readers who are personally offended by them. My first several reviews were from the former group – so warm and enthusiastic! Five stars and raves from strangers – awesome! I started to get a steady trickle of sales. Then the latter group of readers posted reviews. All those typos opened the door for some nasty attacks. My trickle of sales stopped on the day the bad reviews appeared.

(Don’t get me wrong – I hate typos and don’t blame readers for hating them also. Probably because I support indie writers, I would never write an attack review because of typos, though … especially when I got the book for free. But if I didn’t absolutely love a typo-riddled book, I would avoid other works by that author.)

RAT’s problems may yet worsen. More than 2000 patrons of Amazon and Smashwords downloaded the typo-riddled version (mostly during free promotions). My initial elation about all those potential readers has mutated to fear of typo-phobic reviews, and misery that I created a situation where I may have attracted then repelled so many readers.

I’ve now spent the last couple weeks doing nothing but proof-reading and contacting reader-reviewers who were about to read the typo-riddled version and exchanging emails with Amazon and Smashwords to find out whether they can notify their patrons that a new, cleaner version is now available. (With Amazon, the answer is maybedepending on whether Amazon thinks the changes matter; with Smashwords the answer is no.)

I see sentences from RAT when I close my eyes. I induce insomnia imagining that the newly uploaded version is still full of typos that I somehow still missed. I yearn to return to editing FRAMES, my fantasy detective series. The FRAMES manuscript is dusty now, and covered with paw prints because this fellow has taken to sleeping on it:

A nice soft stack of papers makes an excellent nap site.

A nice soft stack of papers makes an excellent nap site when you don’t care about typos.

I can only hope that I will be able to restore trust and momentum with the newly uploaded, corrected version of RAT. Tune in later to find out whether I have shot RAT in the foot, or the head.

Many things seem to have gone wrong during the creation of  that first e-version of RAT:

  • Software conversion glitches? I used the Apple word-processing software Pages initially, then converted to Word. At some point, one of these stripped away certain “end paragraph” markers and adjoining dialog quotation marks.
  • Rogue auto-correct? Auto-correct is a headache-inducer so I always keep that “feature” turned off, yet some of the substituted words in RAT were so bizarre! Makes me wonder if an auto-correct got engaged, clandestinely, for a time.
  • New glasses prescription needed? Many of the typos were invisible to me until I magnified the text above 300%: for example, single quotes where double quotes should be; sign instead of sigh, i where l should be.
  • Past my bedtime? In some chapters there are clusters of typos in sections that I recognize as places where I pushed myself to do just one more page before I stopped for the night.

Here is what I will do differently from now on:

  • Stick with Word. It pains me to type that. I so hate Word. However, a Word doc is a required step to prep a file for Smashwords and Amazon, so that format cannot be avoided. And with every format change, problems can multiply. If I only use Word, I limit the number of format changes.
  • Remember, humans are the real spellcheckers. The spell- and grammar-checking functions of word processors only catch easy, obvious problems. Most of my typos were subtle punctuation errors, or mistakes that produced words that were real, but wrong.
  • Save the most careful read-through for the end. I did my most careful read-through early on. I’m still uncertain how many problems I missed and how many I introduced later.
  • Blow it up. To do a serious typo hunt, I need to magnify the text to 400% zoom, then resize my window so I can only see a couple lines at a time. This minimizes the chances that my eyes will bounce, jump, or slide past overly-familiar text.
  • Learn patience. Damn, I thought I would sneak through this life without it. When I finish a book I am so eager for people to read it! But if I can get myself to set the book aside for several months, I will regain perspective and a fresh set of eyes.
  • Print it on expensive paper? At the office this works like gangbusters: nothing like printing a “final” document to spot mistakes in it. This technique may only work when racing to meet a deadline, however.
  • Read it aloud? Other writers suggest this and it sounds like a great idea — maybe to evaluate the flow of sentences rather than copy edit? Anyway, the technique didn’t help me. When I read the words aloud I missed punctuation and syntax errors.
  • Read it backwards? This is another great-sounding idea that I couldn’t get to work for me. I found fewer mistakes when I severed the words from their context by reading backwards. Maybe I failed to select the right length of prose to read backwards.
  • Hire somebody? In principle this sounds good. Of course, one must check the checker (Horror stories abound regarding hired-gun mis-fires.) Anyhow, for the foreseeable future, I do not have the $800+ that a copy editor charges for a full-length novel.
  • Offer readers a free ebook if they report typos back to me? I have made this offer to a group of LibraryThing reviewers. Maybe they will like the offer, maybe it will piss them off and guarantee more bad reviews. Sign. (<- joke typo)

Indie authors and indie readers, I would love to get your input about any or all of this!

An Unexpected Etching

Twice a week, the exercise class I have attended for years meets under a certain freeway overpass. The other day, I discovered a note scrawled in the concrete. I had never noticed it before. Now, I have a long history of not noticing stuff, but when I asked around, nobody else had previously noticed it either. Perhaps we are all oblivious, or perhaps the message is an indication of intense longing, sufficient to carve long-dry concrete.

I LOVE ART BERMUDEZ.

I LOVE ART BERMUDEZ. Note the final curl to the final letter, rendering a heart from the Z.

Note the final curl to the final letter, rendering a heart from the Z.

I don’t know anyone by that moniker, but man do I love that nameArturo Bermudez. I can guarantee that one of my novels will include a character by that name. In fact I am tempted to use this for a character in my fantasy detective series, FRAMES. The character is currently named Hernandez.

What am I thinking? FRAMES is finished and in revisions! To change a character’s name is to change the character; to ditch “Hernandez” at this point would be a kind of murder. And I love Hernandez. Everyone who has read the book loves Hernandez.

I do look forward to meeting the fictional Arturo Bermudez soon; probably in book two of FRAMES. Meanwhile, I hope the concrete scribe and the real-world Art are doing well, together or no.

(The current WP Photo Challenge wants to see “unexpected”.)

Ten Questions I’ve Never Considered

This Word Press Daily Post was fun to consider. It said On the interview show Inside the Actors’ Studio, host James Lipton asks each of his guests the same ten questions. What are your responses?

What are your own responses? Post them in comments here, or write your own post and comment me the link!

Always good for a laugh.

Always good for a laugh.

What is your favorite word?

Clam. It’s always good for a laugh.

What is your least favorite word?

Teh. Which is how the comes out whenever I type it.

What turns you on creatively, spiritually or emotionally?

Live music.

What turns you off?

Fragmentation – demands, deadlines, chores, requirements, expectations pulling me in multiple directions.

What is your favorite curse word?

Hands-down winner: the F word.

What sound or noise do you love?

I love hearing my twins (son and daughter) talking and working together without bickering or oneupsmanship. I typically hear this once or twice a year, when they make me breakfast in bed for mother’s day and/or my birthday.

What sound or noise do you hate?

1970s arena rock. GMWAS.

What profession other than your own would you like to attempt?

Professional surfer. Well. I would love to be one. I would not bother to attempt it. I can barely negotiate a boogie board.

What profession would you not like to do?

Waiter. I would be a terrible one and I would find it so stressful to be polite and calm in the face of customer demands.

If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates?

Your friends, family and critters await you in room 12C.

Confessions of an Ignorant Book Marketer – Advice Sought!

photo from michaelfruchter.com

Am I making this harder than it should be?

Leave it free or stop the freebie? That is the question.

A detailed recap of the situation so far: a couple days ago, I was surprised to discover that Amazon was offering my ebook, WAS IT A RAT I SAW, for free. It turns out this happened because Amazon will not be undersold, and Sony-US (also unbeknownst to me) was offering the book for free … That, in turn, happened because Sony-US did not update its price after a free promotion ended on Smashwords (which distributes to Sony-US). Sony-US  has now  updated its price, so Amazon has no reason to continue the free promotion.

If that recap is confusing and doesn’t seem worth the time to sort out, here is the bottom line: it is now up to me. Do I continue the free promotion on Amazon?  Answer: I dunno. So: anyone with experience or opinion, please weigh in!

Here are my conflicting facts and questions:

  • In a couple days, there have been more than 1000 free downloads (to me that seems like a lot)!
  • Are these downloaders readers? reviewers? Or simply hoarders of free stuff?
  • My first priority as a writer is to have people actually read my novels.
  • My second priority is to get reviews on line.
  • Third priority (yet still a priority!) is to have people purchase my novels.
  • My “sales” ranking among the free ebooks has moved from infinity to measurable.
  • The “sales” rankings seem quite sensitive to minor variations in totals. Mine now  fluctuates between #200 and #400.
  • How long might it take to break the Top 100 Free Ebooks list?
  • Is there value in doing so?

What do you think about maintaining the freebie? I’m inclined to let it ride for a few more days and see what evolves. Is there a downside I’m not seeing?

P.S. To download your own free copy of WAS IT A RAT I SAW, start here.

P.P.S. Photo from michaelfruchter.com.

Book Promotion – News to Me!

Cover art by Lars Huston.

Cover art by Lars Huston.

The author is sometimes the last to know. Amazon currently offers my novel WAS IT A RAT I SAW for free. I don’t know how long the promotion will last. I don’t know how Amazon customers are even made aware of it, yet there are many downloads, so somebody is in this loop!

I have chosen to avoid snarky reactions about wanting to retain control. I am instead opting for This is an interesting turn of events. Wonder where it will all lead.

Anyway – if you had meant to get an e-copy during my recent Smashwords promotion, you might as well pop over to Amazon and get a copy there.

WAS IT A RAT I SAW is a psychological thriller involving split brain research, animal rights, and a love quadrangle. If you do read it, please post a review! (Let me know if you need guidance about how or where to post reviews.)

Free Ebook: WAS IT A RAT I SAW

Cover art by Lars Huston.

Cover art by Lars Huston.

Until the end of October, 2013, get a free e-copy of WAS IT A RAT I SAWmy psychological thriller involving split brain research, animal rights, and a love quadrangle.

I’ve recently distributed some copies for readers’ reviews and I am thrilled to report that so far the ratings have been great!

Here’s how to get your free copy:

* Go to RAT’s page on Smashwords,
* Click the blue “Add to Cart” button.
* Proceed to checkout, but instead of paying, use coupon code KX86E.
* Let me know (via a comment on this page) if you encounter problems.

After you read it, please write a review! (Readers’ reviews are incredibly important to indie authors.)

Today’s Lessons in Haste and Humility

Lesson Number 1: When your blog post has links, check each link before publishing.

I’m thinking you don’t need details to imagine how this lesson came to be.

Lesson Number 2: Do not rely on Pages‘ spell- or grammar-checker.

I much prefer Apple’s word-processing software, Pages, to Microsoft Word. But then I hate Word and avoid it whenever I can. Thus it grieves me to report that Word could be superior to Pages in any way. But here is one way. A big way!

When I prepared my psychological thriller, WAS IT A RAT I SAW, for serialization on this blog, I did the typing in Pages. I did the spellchecking in Pages. I copied each serial chapter from Pages. However, to prepare the book for e-publication on Smashwords, I had to move the manuscript into Word. It was then that I discovered the typos. In well nigh every chapter.

Typos! Everywhere!

Typos! Everywhere!

I so hate typos. I assume my readers do too. Fortunately, none of these typos changed meanings, but that is limited consolation.

For those of you who read RAT in serial, mea culpa and lo siento. I hope I can make it up to you. Come back tomorrow – the next post here will detail how to get a free e-copy of RAT with all those typos corrected.

Mind you I’m not saying it’s typo free. That’s a promise I can’t make and I’m not alone.  I can’t remember the last time I read a book that had a zero typo count.  In defense of current typo standards:  I was stunned at how many typos I found in the old hardcover version of WAS IT A RAT I SAW, which I re-visited to serialize. As I recall, the Bantam-Doubleday-Dell copy editor and I spent 37 months in proof-reading before that edition was finalized. At the time, I thought no typos had escaped scrutiny. I was wrong.

Dearest Blog, I Once Was Cool!

Dearest Blog,

I have neglected you of recent. Although I miss you, I cannot say why I’ve gone silent nor when it will end.

It was no fun to contemplate life without this big doofus.

Certainly, I have my reasons. First, I went away for a week of family reunions. By the time I got home, my special buddy, the enormous former kitten Leo, had gone missing, and the next 2.5 days I was in a terrible funk until I found him.

Next, I came down with a cold. It’s on the wane, thanks for asking. I’ve also found myself low on energy vis a vis the government shutdown. My day job paycheck is on furlough as I am a “non-essential” employee; and although it looks like eventually the lost pay will return to me, I don’t know when or how much. The cold and my furlough ennui are probably related. (My very personal response to this week’s Writing Challenge.)

Besides which, I found a tick! On me! Eeeewwww. Which led to hours with medicos, and an antiviral shot.

Meanwhile, I’ve been immersed in my first sit-down re-read of my newly completed fantasy-mystery novel FRAMES. At this stage, I don’t allow myself to make changes, I try to keep a more global perspective and  make notes in margins about what needs to change. The goal is to read the whole book in as few sittings as possible.

Also meanwhile, I confess I’ve been struggling to limit the amount of time I spend reading Pete Townshend’s memoir: it’s kept me hooked through 400 pages so far.

More for the Strange World files. Now the visionary rebel Fela has become a Broadway musical.

More for the Strange World files. Now the visionary rebel Fela has become a Broadway musical.

Then, yesterday, when I thought I would finish my re-reading and reading, instead I got sucked into my son’s impromptu project to organize my record collection. He has recently laid long-term claim to my albums, but sought help organizing them. Alphabetical has never worked for me when it comes to browsing. So we spent many hours sorting into initial piles like R-&-B-rock-intersection or New-York-junkie-music. Some of the sorting stymied me. I mean where do you put Ike & Tina Turner? Sun Ra? Richard Thompson? Should the Blasters LPs stand alongside X because of historical context and abiding friendship, or next to David Lindley, another lover of roots guitar? Guess that’s how alphabetical listings got started…

It was great fun to give my son a few albums immediately. Turns out the 20 y.o.s are getting back into Joy Division, and I still don’t like ’em, so now my son is the proud owner of their first LP. (Mint condition, unlike the LPs I did like.) At one point I was rewarded when he said with bemusement, “Mom, it’s hard to say this but you used to be really cool.” Which reminded me of how I came to write SCAR JEWELRY.

RAT is online! P.S. I Know Who Got the Design Genes

Cover art by Lars Huston.

Cover art by Lars Huston.

At last (yee haw!) I have finished retyping Was It A Rat I Saw, my psychological thriller involving split brain research, animal rights, and a love quadrangle. It is now available in serial on this blog and as an ebook in various formats at Smashwords. FREE FOR THE NEXT WEEK!

For the first few hours of its e-publication, I used a cover that I made all by myself. I liked it when full size, but as a thumbnail image on Smashwords, it was murky and uninviting. Previously, my son has made my e-book covers, and I love his artwork. But I felt like I was railroading him into making the covers, so this time I resolved to do it myself. Fortunately, as he watched me struggle with a new and alien version of Illustrator, he offered to take over.

Here’s my original effort:

My version of the cover. Looked like mush at thumbnail size.

My version of the cover. Looked like mush at thumbnail size.

And then there’s the artist’s cover from the Bantam-Doubleday-Dell edition. She put a lot of effort into capturing the book’s details, which I much appreciated:

Cover of "Rat"

Jacket from the original hardcover edition.

Not Entirely Shameless Self-Promotion

So. I want people to read my books, and that means they need to know the books exist. Understanding this, I can’t believe how difficult it is for me to broadcast the news. It shouldn’t be such a big deal! Let’s be kindly and say that self-promotion is not one of my strengths.

As always, then, it is with some discomfort that I announce:  I’ve now got an Author’s Interview over on Smashwords, which lets more people know that my books exist. Every time somebody visits my interview page, my interview moves closer to the front of the Interview queue, which results in more people discovering my books. So please do click on my interview page link.

BTW, I can add to the interview, apparently forever, so let me know what other questions I might answer there.

Also BTW, the Smashwords interviews are cool. Readers with a free Smashwords account can also post interviews.  Tell the authors what you want!

Baa.

Sheepish again.

Two sheepish posts in one week!  Wonder what the record is – bet I could beat it. In fact, currently I’m in a loop: I now feel sheepish about so often feeling sheepish.