Leave it free or stop the freebie? That is the question.
A detailed recap of the situation so far: a couple days ago, I was surprised to discover that Amazon was offering my ebook, WAS IT A RAT I SAW, for free. It turns out this happened because Amazon will not be undersold, and Sony-US (also unbeknownst to me) was offering the book for free … That, in turn, happened because Sony-US did not update its price after a free promotion ended on Smashwords (which distributes to Sony-US). Sony-US has now updated its price, so Amazon has no reason to continue the free promotion.
If that recap is confusing and doesn’t seem worth the time to sort out, here is the bottom line: it is now up to me. Do I continue the free promotion on Amazon? Answer: I dunno. So: anyone with experience or opinion, please weigh in!
Here are my conflicting facts and questions:
- In a couple days, there have been more than 1000 free downloads (to me that seems like a lot)!
- Are these downloaders readers? reviewers? Or simply hoarders of free stuff?
- My first priority as a writer is to have people actually read my novels.
- My second priority is to get reviews on line.
- Third priority (yet still a priority!) is to have people purchase my novels.
- My “sales” ranking among the free ebooks has moved from infinity to measurable.
- The “sales” rankings seem quite sensitive to minor variations in totals. Mine now fluctuates between #200 and #400.
- How long might it take to break the Top 100 Free Ebooks list?
- Is there value in doing so?
What do you think about maintaining the freebie? I’m inclined to let it ride for a few more days and see what evolves. Is there a downside I’m not seeing?
P.S. To download your own free copy of WAS IT A RAT I SAW, start here.
P.P.S. Photo from michaelfruchter.com.